Pustolov

Client
Pustolov
Services
Branding, Visual Identity, Print Design, Illustration
Year
2017
Our approach was to envision Pustolov (Serbian for ‘Adventure Seeker’) as the central character, welcoming and guiding travelers through carefully selected accommodations and destinations. We designed this character as the main logo, with variations where his clothing changes to reflect each specific destination. This allowed us to create logo variations that are closely linked to the main brand identity.
We extended the visual identity by designing stickers, rolling papers, T-shirts, and tote bags, all centered around illustrations that portray the accommodations and their natural surroundings. The stickers serve as collectible mini-illustrations of each destination, while the rolling papers feature subtle designs that capture the brand’s adventurous spirit. The T-shirts and tote bags further bring the brand to life, offering wearable art that showcases the unique environments of Pustolov’s locations. These cohesive illustrations ensure that Pustolov’s identity remains strong and recognizable across various mediums.

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